Founder/CEO

Don Johnson, popularly known as “Rasta Don” in the L.A. reggae community, has been a staple in the reggae scene since the 90’s reggae/dancehall heydays.  As a young DJ with an ear for music and a sense for what really moved the crowd, Rasta Don was discovered by DJ/producer Frankie Fusion and was soon spinning records at L.A.’s hottest nightclubs. 

Due to his love of reggae, Rasta Don branched out and formed Rasta Productions, a DJ team promoting its own events.  With contributing help from executives at East/West Records, Delicious Vinyl and Tan-Yah Records, he created YAWD REPORT, a groundbreaking reggae magazine in L.A. which featured reggae music, news, upcoming shows, plus exclusive interviews with reggae legends Sugar Minott, Leroy Sibbles & The Heptones, Terror Fabulous, DJ Rory from Stone Love Sound, Peter Tosh’s drummer Santa Davis, Bob Marley’s mentor Joe Higgs and other reggae stars!  

Today, Yawd Report is all new and digital, with influential marketing via social media platforms promoting & advertising reggae/dancehall music, news, and culture!  Recently, Rasta Don helped establish Carbon Lounge as an L.A. reggae hotspot.  Now he promotes and co-hosts at Poom Poom Tuesdays, L.A.'s #1 dancehall nightclub located at El Cid in Hollywood.

Rasta Don, the reggae impresario and CEO has expanded Yawd Report to form his promotions & management company.  He is committed to facilitating reggae entertainment and working with artists.

President/Business Operations

Vaughn Jelks has an extensive entertainment industry background along with professional marketing & advertising business experience. He attended California State University, Los Angeles and also has a Business and Management of Entertainment Certificate from UCLA Extension.

He’s worked for Qwest Records, Sony Music, No Limit Records, TVT Records, Warner Bros., DreamWorks, and MGM. He also served as Producer & Head of Content at L.A.'s award-winning advertising & marketing agency Heavenspot Studios.

As company president, Jelks manages the business operations for Yawd Report and its clients, as well as helping to oversee marketing, advertising, production, contracts, and sales. He has a genuine love for reggae music.

Vice President/Marketing

Danny Ulloa is the Vice President of Yawd Report.  He helps facilitate operations to ensure the CEO's vision is carried out.

A key figure in the company, he's an official liaison for Yawd Report throughout the U.S. and worldwide.  He's involved in marketing, booking, and artist relations. 

Ulloa also manages music distribution for Yawd Report's production company/indie label, and he oversees the strategic planning of transport of company products.

Investor/Partner

Takagaki is an international venture capitalist and a Japanese-American entrepreneur.  He has business interests in entertainment and finance.

Takagaki is an investor and a partner in Yawd Report.  He provides support and direction to the company to ensure the organization meets its goals.​He has global visions and business directives for Yawd Report worldwide.

Executive Secretary

Andrea Berghella is the Executive Secretary.  She has a legal secretary background working for lawyers in L.A. and Las Vegas.  She conducts professional logistics for Yawd Report and the company's clients, including scheduling, correspondence, travel arrangements, plus other business and legal affairs.

Berghella was born in Argentina, attended high school and college in Los Angeles, and then served in the U.S. Navy as an Administrative and Personnel Specialist for 8 years. 

She works tenaciously for the company and its clients, plus her “get-it-done” skills are professional and top-notch.